{"id":1982,"date":"2026-07-29T19:35:25","date_gmt":"2026-07-29T19:35:25","guid":{"rendered":"https:\/\/getweaver.com\/?p=1982"},"modified":"2026-08-28T19:36:47","modified_gmt":"2026-08-28T19:36:47","slug":"when-wix-and-squarespace-stop-being-the-cheap-option","status":"publish","type":"post","link":"https:\/\/getweaver.com\/fr\/when-wix-and-squarespace-stop-being-the-cheap-option\/","title":{"rendered":"Quand Wix et Squarespace cessent d'\u00eatre l'option bon march\u00e9"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wix et Squarespace ne sont pas de mauvaises plates-formes de sites Web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un nouveau consultant, un artisan local, un photographe, un restaurant ou une petite entreprise qui a besoin d'une pr\u00e9sence en ligne professionnelle sans investissement initial important, les deux plateformes peuvent constituer un choix parfaitement judicieux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils permettent de choisir un mod\u00e8le, d'ajouter son contenu, de connecter un domaine et de publier un site web sans avoir \u00e0 embaucher de d\u00e9veloppeur. L'h\u00e9bergement, les mises \u00e0 jour de s\u00e9curit\u00e9 et une grande partie de la maintenance technique sont pris en charge par la plateforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Squarespace d\u00e9crit son forfait Basic comme adapt\u00e9 aux sites Web plus petits, aux portfolios, aux blogs, aux petites boutiques en ligne et aux entreprises qui ont besoin d'une pr\u00e9sence Web de base. Il s'agit d'un cas d'utilisation raisonnable pour ce type de plateforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me n'est pas que les cr\u00e9ateurs de sites web sont inutiles ou que les entreprises s\u00e9rieuses ne devraient jamais les utiliser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me consiste \u00e0 supposer qu'un abonnement mensuel bas fait automatiquement d'eux le choix le plus rentable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les cr\u00e9ateurs de sites web sont peu co\u00fbteux lorsque votre entreprise s'int\u00e8gre parfaitement dans la plateforme. Ils deviennent beaucoup moins rentables lorsque votre entreprise commence \u00e0 demander au site web d'en faire plus.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le prix mensuel n'est pas le co\u00fbt total<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les entreprises comparent Wix ou Squarespace \u00e0 un site Web cr\u00e9\u00e9 par un professionnel, elles comparent souvent deux chiffres :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le co\u00fbt mensuel du cr\u00e9ateur de site web<\/li>\n\n\n\n<li>Le prix total du projet devis\u00e9 par un designer ou un d\u00e9veloppeur<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n'est pas une comparaison \u00e9quitable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un projet de site web professionnel peut inclure la strat\u00e9gie, la r\u00e9daction, le design, le d\u00e9veloppement, la configuration de la recherche, l'analytique, les consid\u00e9rations d'accessibilit\u00e9, les tests et le support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un abonnement \u00e0 un cr\u00e9ateur de site web vous donne principalement acc\u00e8s au logiciel n\u00e9cessaire pour cr\u00e9er et exploiter le site vous-m\u00eame.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le logiciel peut offrir de nombreuses fonctionnalit\u00e9s utiles, mais quelqu'un doit encore d\u00e9cider ce que le site web doit dire, comment il doit \u00eatre organis\u00e9, ce que les visiteurs doivent faire ensuite et comment le site web soutiendra l'entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Costs-add-up-1-1024x576.png\" alt=\"The various costs of building a website adding up to more than the advertised price\" class=\"wp-image-1985\" srcset=\"https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Costs-add-up-1-1024x576.png 1024w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Costs-add-up-1-300x169.png 300w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Costs-add-up-1-18x10.png 18w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Costs-add-up-1-768x432.png 768w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Costs-add-up-1-1536x864.png 1536w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Costs-add-up-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un calcul de co\u00fbt plus r\u00e9aliste ressemble \u00e0 ceci :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abonnement \u00e0 la plateforme + nom de domaine + e-mail + applications payantes + outils marketing + frais de transaction + votre temps + aide professionnelle + futurs co\u00fbts de refonte<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutes les entreprises ne paieront pas pour tout ce qui figure sur cette liste. Le fait est que l'abonnement affich\u00e9 sur la page des prix peut ne pas repr\u00e9senter le co\u00fbt d'exploitation total du site Web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, Squarespace traite des services tels que Acuity Scheduling, Email Campaigns, Google Workspace, les domaines, Bio Sites et Unfold comme des abonnements distincts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces services peuvent \u00eatre utiles et d'un prix raisonnable. Cependant, ils doivent tout de m\u00eame \u00eatre pris en compte lors de la comparaison du co\u00fbt d'une configuration de site Web avec une autre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en va de m\u00eame pour le temps du chef d'entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous passez 40 heures \u00e0 r\u00e9diger, concevoir, r\u00e9viser et d\u00e9boguer votre site web, ces 40 heures font partie de son co\u00fbt, m\u00eame lorsqu'aucune facture n'arrive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le fait de le faire soi-m\u00eame ne signifie pas qu'il n'y a pas de travail \u00e0 faire<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9diteurs glisser-d\u00e9poser facilitent l'insertion de texte, d'images, de formulaires et de boutons sur une page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils ne vous le disent pas automatiquement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0 qui s'adresse le site Web<\/li>\n\n\n\n<li>Qu'est-ce qui diff\u00e9rencie votre entreprise<\/li>\n\n\n\n<li>De quelles pages avez-vous besoin<\/li>\n\n\n\n<li>Les informations dont les clients ont besoin avant de vous contacter<\/li>\n\n\n\n<li>Comment organiser la navigation<\/li>\n\n\n\n<li>Comment r\u00e9diger du contenu de site Web persuasif<\/li>\n\n\n\n<li>Quels appels \u00e0 l'action utiliser<\/li>\n\n\n\n<li>Comment transformer des visiteurs en prospects ou en ventes<\/li>\n\n\n\n<li>Comment mesurer si le site Web fonctionne<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un mod\u00e8le peut fournir une mise en page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne peut pas prendre de d\u00e9cisions strat\u00e9giques pour votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que de nombreux sites de cr\u00e9ation autonome (DIY) peinent. Le propri\u00e9taire d'entreprise choisit un mod\u00e8le attrayant, remplace le texte d'exemple, t\u00e9l\u00e9charge quelques images et publie le site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Techniquement, l'entreprise a d\u00e9sormais un site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais explique-t-il clairement ce que fait l'entreprise ? Donne-t-il aux clients une raison de choisir cette entreprise ? R\u00e9pondrait-il aux questions qui pourraient emp\u00eacher quelqu'un d'entrer en contact ? Rend-il la prochaine \u00e9tape \u00e9vidente ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce ne sont pas des questions sur les logiciels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce sont des questions de strat\u00e9gie, de communication, de design et de comportement des clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certains propri\u00e9taires d'entreprise sont tout \u00e0 fait capables de r\u00e9pondre eux-m\u00eames \u00e0 ces questions. D'autres se retrouvent avec un site Web qui a l'air acceptable mais qui apporte tr\u00e8s peu \u00e0 l'entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quand un cr\u00e9ateur de site web a du sens<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un cr\u00e9ateur de site web peut \u00eatre un excellent choix lorsque le site doit remplir un r\u00f4le relativement simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela pourrait inclure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9tablir l'existence de l'entreprise<\/li>\n\n\n\n<li>Expliquer un petit nombre de services<\/li>\n\n\n\n<li>Affichage d'un portfolio, d'un menu ou d'une galerie<\/li>\n\n\n\n<li>Publication d'articles de blog occasionnels<\/li>\n\n\n\n<li>Collecte des soumissions de formulaires de contact<\/li>\n\n\n\n<li>Proposition de prises de rendez-vous simples<\/li>\n\n\n\n<li>Vendre une s\u00e9lection de produits facile \u00e0 g\u00e9rer<\/li>\n\n\n\n<li>Tester une nouvelle id\u00e9e d'entreprise<\/li>\n\n\n\n<li>Cr\u00e9er un site web temporaire avant de faire un investissement plus important<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un consultant ind\u00e9pendant qui a besoin d'une page d'accueil, d'une page de pr\u00e9sentation, de trois pages de services et d'un formulaire de contact, un site web sur mesure peut s'av\u00e9rer inutile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en va de m\u00eame pour un photographe qui a surtout besoin d'exposer son travail, ou pour un restaurant qui doit publier son menu, son adresse, ses horaires et un lien de r\u00e9servation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ces situations, Wix ou Squarespace peuvent offrir un bon rapport qualit\u00e9-prix. L'entreprise obtient un site web fonctionnel sans avoir \u00e0 g\u00e9rer d'infrastructure d'h\u00e9bergement ni \u00e0 payer pour un d\u00e9veloppement sur mesure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les probl\u00e8mes commencent lorsque l'entreprise d\u00e9passe la plateforme<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9conomie peut changer lorsque le site web est plus \u00e9troitement li\u00e9 au fonctionnement de l'entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'entreprise a peut-\u00eatre besoin de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un syst\u00e8me de devis avec tarification conditionnelle<\/li>\n\n\n\n<li>Du contenu diff\u00e9rent pour diff\u00e9rents groupes de clients<\/li>\n\n\n\n<li>Un portail client, membre ou revendeur<\/li>\n\n\n\n<li>R\u00e8gles de r\u00e9servation sp\u00e9cialis\u00e9es<\/li>\n\n\n\n<li>Abonnements complexes<\/li>\n\n\n\n<li>Configurations de produits inhabituelles<\/li>\n\n\n\n<li>Connexions \u00e0 un CRM interne ou \u00e0 un syst\u00e8me d'inventaire<\/li>\n\n\n\n<li>Rapports personnalis\u00e9s<\/li>\n\n\n\n<li>Une biblioth\u00e8que de contenus vaste et structur\u00e9e<\/li>\n\n\n\n<li>Une configuration multilingue avec des exigences de publication complexes<\/li>\n\n\n\n<li>Diff\u00e9rentes autorisations pour plusieurs r\u00e9dacteurs et d\u00e9partements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces exigences ne rendent pas automatiquement Wix ou Squarespace inutilisables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les cr\u00e9ateurs de sites web modernes int\u00e8grent des int\u00e9grations, des applications, des outils de d\u00e9veloppement, des services int\u00e9gr\u00e9s et des options de code personnalis\u00e9. Squarespace, par exemple, propose des int\u00e9grations suppl\u00e9mentaires et du code personnalis\u00e9 via ses abonnements sup\u00e9rieurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me appara\u00eet lorsque l'entreprise doit combiner plusieurs solutions de contournement juste pour adapter le site Web \u00e0 ses op\u00e9rations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-growing-1-1024x576.png\" alt=\"A comparison showing how a website starts with simple needs and becomes more complex as a business grows.\" class=\"wp-image-1986\" srcset=\"https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-growing-1-1024x576.png 1024w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-growing-1-300x169.png 300w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-growing-1-768x432.png 768w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-growing-1-18x10.png 18w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-growing-1-1536x864.png 1536w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-growing-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une fonctionnalit\u00e9 n\u00e9cessite une application. Une autre n\u00e9cessite un service tiers int\u00e9gr\u00e9. Une troisi\u00e8me exige une plateforme d'automatisation. Une quatri\u00e8me doit encore \u00eatre r\u00e9alis\u00e9e manuellement par un employ\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque solution de contournement peut sembler g\u00e9rable en soi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensemble, ils peuvent cr\u00e9er ce que l'on pourrait appeler <strong>dette de contournement<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le site Web fonctionne toujours techniquement sur un simple cr\u00e9ateur de sites Web, mais le syst\u00e8me qui l'entoure n'est plus simple. Il implique d\u00e9sormais de multiples abonnements, int\u00e9grations, processus manuels et d\u00e9pendances que quelqu'un doit comprendre et maintenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, l'entreprise paie peut-\u00eatre pour la commodit\u00e9 de la plateforme d'origine tout en payant \u00e9galement pour contourner ses limites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vous pouvez poss\u00e9der le contenu sans poss\u00e9der de site Web portable<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des critiques les plus courantes \u00e0 l'encontre de Wix et Squarespace est que vous ne poss\u00e9dez pas votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette affirmation n'est pas tout \u00e0 fait exacte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00eatre propri\u00e9taire de votre contenu \u00e9crit, de votre photographie originale, de votre image de marque et de votre nom de domaine. La question la plus importante est de savoir si le site Web achev\u00e9 peut \u00eatre transf\u00e9r\u00e9 ailleurs et continuer \u00e0 fonctionner sous sa forme actuelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wix affirme que le contenu cr\u00e9\u00e9 par le client appartient au client. Cependant, le site indique \u00e9galement que les sites web Wix doivent fonctionner sur les serveurs de Wix parce qu'ils reposent sur la technologie et les services propri\u00e9taires de Wix. Le site web fonctionnel complet ne peut pas simplement \u00eatre transf\u00e9r\u00e9 vers un autre h\u00e9bergeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Squarespace propose une option d'exportation, mais elle n'exporte pas toutes les parties d'un site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son exportation standard est principalement con\u00e7ue pour transf\u00e9rer certains contenus vers WordPress. Squarespace indique que les pages de boutique, les pages de portfolio, les blogs multiples, les en-t\u00eates, les pieds de page, les param\u00e8tres de style, le CSS personnalis\u00e9, les blocs de produits, les blocs de vid\u00e9o et plusieurs autres \u00e9l\u00e9ments ne s'exportent pas via ce processus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En termes pratiques :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Changer de plateforme ne signifie peut-\u00eatre pas d\u00e9placer votre site web. Cela peut signifier le reconstruire.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-migration-1-1024x576.png\" alt=\"Not all components of a website being transferred to a new platform.\" class=\"wp-image-1987\" srcset=\"https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-migration-1-1024x576.png 1024w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-migration-1-300x169.png 300w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-migration-1-768x432.png 768w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-migration-1-18x10.png 18w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-migration-1-1536x864.png 1536w, https:\/\/getweaver.com\/wp-content\/uploads\/2026\/08\/Blog-7-Body-Image-Website-migration-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un site web de cinq pages cr\u00e9\u00e9 pour tester une nouvelle entreprise, ce n'est peut-\u00eatre pas une pr\u00e9occupation majeure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour une entreprise qui a investi des ann\u00e9es dans le contenu, les produits, les int\u00e9grations, la visibilit\u00e9 dans les moteurs de recherche et les processus internes, cela peut repr\u00e9senter un risque important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de vous engager sur une plateforme, il est utile de se poser la question :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Si nous devenons trop grands pour cette plateforme dans trois ans, qu'est-ce que nous pouvons emporter exactement avec nous ?<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un site web bon march\u00e9 peut quand m\u00eame s'av\u00e9rer co\u00fbteux s'il est peu performant.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le site Web le moins cher n'est pas n\u00e9cessairement le plus rentable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginez qu'un site Web co\u00fbte relativement peu mais ne g\u00e9n\u00e8re presque aucune demande qualifi\u00e9e. Un autre site Web co\u00fbte plus cher au d\u00e9part, mais attire constamment des clients rentables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le premier site web est moins cher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le deuxi\u00e8me site web peut offrir un bien meilleur rapport qualit\u00e9-prix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un site web d'entreprise doit \u00eatre \u00e9valu\u00e9 en fonction du travail qu'il doit accomplir. Selon l'entreprise, ce travail peut inclure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generating qualified leads<\/li>\n\n\n\n<li>Booking appointments<\/li>\n\n\n\n<li>Selling products<\/li>\n\n\n\n<li>Building trust before a sales conversation<\/li>\n\n\n\n<li>Reducing repetitive customer questions<\/li>\n\n\n\n<li>Supporting a sales team<\/li>\n\n\n\n<li>Attracting employees<\/li>\n\n\n\n<li>Increasing repeat purchases<\/li>\n\n\n\n<li>Helping customers find the business through search<\/li>\n\n\n\n<li>Making an otherwise complicated buying process easier<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This does not mean that a custom website will automatically perform better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A badly planned custom website can be slow, difficult to update, poorly written, and considerably more expensive than a good Squarespace website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform alone does not determine the result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A professionally planned Wix website may outperform a poorly designed custom website. A custom website may be worth the investment when the business needs a more specific user experience, integration, strategy, or level of control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important question is not how much the website costs in isolation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is what the business receives in return.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ecommerce can change the calculation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For a small online shop, the convenience of an all-in-one website platform may easily justify its costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As sales increase, transaction fees, payment processing fees, app subscriptions, and plan limitations can become more significant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Squarespace\u2019s current plans include different commerce and digital product fee structures. Some fees decrease or disappear as customers move to higher plans. This means that the least expensive monthly plan is not necessarily the least expensive option at a business\u2019s actual sales volume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An ecommerce business should calculate the cost based on expected sales rather than simply choosing the plan with the lowest subscription price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A basic calculation might include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Annual sales \u00d7 applicable platform fee<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That amount can then be compared with the cost of moving to a higher plan or using another ecommerce platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At low sales volumes, convenience may matter more than a modest difference in fees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At higher volumes, small percentage differences can become meaningful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wix and Squarespace are not automatically bad for SEO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another common claim is that websites built with Wix or Squarespace cannot rank in search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is too simplistic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wix allows users to edit page title tags, meta descriptions, URL slugs, indexing settings, and other common search settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Squarespace also provides controls for SEO titles, descriptions, URLs, and other standard search settings. It automatically generates and updates a sitemap for the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A local business can absolutely build search visibility using either platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many small businesses, the larger SEO problem is not the website builder. It is weak content, unclear service pages, poor keyword targeting, an inconsistent publishing strategy, or a failure to answer the questions customers are actually searching for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The limitations of a website builder become more relevant when a company needs an advanced search strategy involving large amounts of content, complicated page relationships, unusual structured data, programmatically generated pages, or detailed control over technical implementation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A more flexible platform can provide additional options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It cannot replace a good search strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Templates do not guarantee accessibility or compliance<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Website builders can provide tools that make it easier to create a more accessible website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They cannot guarantee that every website made with those tools will comply with every law or accessibility standard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choices made by the person building the website still matter. Text contrast, heading structure, image descriptions, keyboard navigation, form labels, link wording, captions, and content organization can all affect accessibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wix says that it handles some accessibility features at the platform level, including keyboard operability, certain ARIA attributes, focus indicators, and skip links. It also states that it cannot guarantee compliance with the accessibility laws of every region and that the website owner remains responsible for reviewing applicable requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ease of publishing should not be confused with professional quality assurance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>So, should a small business use Wix or Squarespace?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Possibly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A website builder may be the right choice when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The budget is limited<\/li>\n\n\n\n<li>The requirements are straightforward<\/li>\n\n\n\n<li>The business needs to launch quickly<\/li>\n\n\n\n<li>The website is not central to how the business operates<\/li>\n\n\n\n<li>The platform\u2019s built-in features already meet the company\u2019s needs<\/li>\n\n\n\n<li>The business is testing an idea<\/li>\n\n\n\n<li>Rebuilding the website later would not cause serious disruption<\/li>\n\n\n\n<li>The owner has enough time and confidence to manage the content and setup<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Other options deserve closer consideration when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The website is expected to generate a substantial share of the company\u2019s revenue<\/li>\n\n\n\n<li>The business requires custom customer journeys<\/li>\n\n\n\n<li>Several internal systems need to be connected<\/li>\n\n\n\n<li>The company expects to publish and manage a large amount of structured content<\/li>\n\n\n\n<li>The ecommerce requirements are unusual or complicated<\/li>\n\n\n\n<li>The business needs advanced membership, account, or portal functionality<\/li>\n\n\n\n<li>The organization has complex accessibility, privacy, or governance requirements<\/li>\n\n\n\n<li>Moving platforms later would be expensive<\/li>\n\n\n\n<li>The website needs to behave substantially differently from competitors\u2019 websites<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The right question is not whether Wix or Squarespace is good<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wix and Squarespace solve a real problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They allow individuals and small organizations to create capable websites without becoming developers or managing their own hosting infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For many businesses, that is excellent value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But no platform is automatically the right choice simply because it is easy to start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The better question is:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does the website need to do for the business, both now and over the next several years?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the goal is to create a simple, professional online presence with minimal technical overhead, a website builder can be a smart decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the website needs to support custom processes, extensive content, complicated integrations, serious growth, or a distinctive customer experience, the apparently cheaper option may become an expensive compromise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best website is not necessarily the one with the lowest monthly fee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is the one that does its job.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wix and Squarespace are not bad website platforms. 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