Privacy Policy

This Privacy Policy explains how Weaver Strategic Inc. collects, uses, stores, discloses and otherwise processes Personal Information through getweaver.com, related online forms, communications and services.

1. Organization Responsible for Personal Information

Weaver Strategic Inc. is responsible for Personal Information under its control.

Weaver Strategic Inc.
500-7030 Woodbine Avenue
Markham, Ontario L3R 6G2
Canada

Website: getweaver.com
Email: privacy@getweaver.com

Questions, access requests, correction requests, consent withdrawals or privacy complaints may be directed to the contact information above.

2. Scope of This Policy

This Policy applies to Personal Information collected through:

  • getweaver.com;
  • Website forms and consultation requests;
  • Email and other business communications;
  • Website analytics and security technologies;
  • Automated workflows connected to the website;
  • Online scheduling, customer relationship management and similar platforms used by Weaver Strategic Inc.; and
  • Services provided by Weaver Strategic Inc. where this Policy is expressly referenced.

This Policy does not automatically govern a client’s independently operated website or business. Client websites may require their own privacy policies based on their specific services, technologies, forms and information-handling practices.

3. Personal Information We May Collect

Depending on how an individual interacts with us, we may collect:

  • First and last name;
  • Email address;
  • Telephone number;
  • Company or organization name;
  • Job title or professional role;
  • Mailing or business address;
  • Information submitted through contact, consultation, quotation, project or intake forms;
  • Communications and correspondence;
  • Project requirements and service interests;
  • Appointment or scheduling information;
  • Billing, invoicing or transaction information;
  • IP address;
  • Browser type and version;
  • Device type and operating system;
  • Referring website or traffic source;
  • Pages viewed and website interactions;
  • Approximate geographic location;
  • Cookie, session or device identifiers;
  • Website usage and performance information;
  • Security, error and server-log information; and
  • Other information voluntarily submitted or reasonably required to provide requested services.

We do not request sensitive Personal Information through general website forms unless it is specifically necessary for an identified purpose.

Visitors should not submit passwords, payment-card details, medical information, government identification numbers or other unnecessary sensitive information through a general contact form.

4. How We Collect Personal Information

We may collect Personal Information:

Directly from individuals

For example, when someone:

  • Completes a contact or quotation form;
  • Requests a consultation;
  • Schedules an appointment;
  • Sends an email;
  • Responds to a proposal;
  • Becomes a client;
  • Requests support; or
  • Otherwise communicates with us.

Automatically through the website

For example, through:

  • Cookies;
  • Analytics tools;
  • Server logs;
  • Security and anti-spam tools;
  • Embedded content;
  • Tracking technologies; and
  • Website hosting and content-delivery infrastructure.

Through service providers and connected platforms

For example, through:

  • Website hosting providers;
  • Form-processing tools;
  • Transactional email services;
  • Automation platforms;
  • Customer relationship management systems;
  • Scheduling platforms;
  • Analytics providers;
  • Advertising platforms; and
  • Other business systems used to provide services or manage communications.

5. Purposes for Collecting and Using Personal Information

We may use Personal Information to:

  • Respond to inquiries;
  • Provide information about our services;
  • Arrange consultations or meetings;
  • Prepare estimates, quotations, proposals and agreements;
  • Deliver web design, development, hosting, maintenance, marketing, consulting, automation and related services;
  • Manage client relationships and projects;
  • Send operational or service-related communications;
  • Process and route website form submissions;
  • Operate automated workflows;
  • Maintain records of requests and communications;
  • Improve website content, usability and performance;
  • Analyze website traffic and visitor behaviour;
  • Diagnose errors and technical problems;
  • Protect the website, systems and Users from spam, abuse, fraud, attacks or unauthorized access;
  • Deliver embedded maps, fonts, videos and third-party content;
  • Measure advertising or campaign performance where implemented;
  • Maintain accounting, invoicing, tax and business records;
  • Comply with legal, regulatory and contractual obligations;
  • Establish, exercise or defend legal claims; and
  • Carry out other purposes disclosed when information is collected.

We will not use Personal Information for a materially different purpose without obtaining consent where required by applicable law.

6. Consent and Legal Authority

Depending on the circumstances and applicable law, we may process Personal Information because:

  • The individual has provided express or implied consent;
  • Processing is necessary to respond to a request;
  • Processing is required to take steps toward entering into an agreement;
  • Processing is necessary to perform a contract;
  • Processing is required to comply with a legal obligation;
  • Processing is necessary for legitimate business purposes, such as maintaining security and improving services; or
  • Processing is otherwise permitted or required by law.

Where processing is based on consent, consent may be withdrawn subject to reasonable notice and any legal, contractual or technical limitations.

Meaningful consent generally requires that individuals understand what information is collected, why it is collected and how it will be used or disclosed.

7. Contact, Consultation and Quotation Forms

When a visitor submits a website form, we may collect:

  • Name;
  • Email address;
  • Telephone number;
  • Company or organization;
  • Project information;
  • Requested services;
  • Message content; and
  • Any other information entered into the form.

This information may be used to:

  • Review and respond to the request;
  • Determine whether Weaver Strategic Inc. can provide the requested service;
  • Prepare a quotation or proposal;
  • Arrange a meeting;
  • Assign or route the inquiry internally;
  • Create a client or prospect record; and
  • Maintain appropriate business records.

A form submission may pass through multiple technical services, including the website, hosting environment, transactional email provider, automation platform, email provider, CRM or another destination configured to receive the submission.

8. Transactional Email Delivery

We use or may use SendLayer or another transactional email-delivery provider to send website-generated emails, including contact-form notifications and confirmations.

The provider may process:

  • Sender and recipient names;
  • Email addresses;
  • Email subject lines;
  • Message or form content;
  • Sending domain and IP information;
  • Delivery status;
  • Bounce or failure information;
  • Timestamps; and
  • Technical logs associated with email delivery.

This information may be used to transmit messages, improve deliverability, prevent abuse and troubleshoot failed delivery.

SendLayer publishes its own privacy terms governing its processing practices.

9. Workflow Automation

We use or may use Zapier and similar automation platforms to connect website forms, email systems, spreadsheets, databases, scheduling tools, CRM systems and other business applications.

Depending on how an automation is configured, Personal Information submitted through the website may be transmitted through Zapier or another automation provider before being delivered to its final destination.

Information processed may include:

  • Name;
  • Email address;
  • Telephone number;
  • Company information;
  • Form responses;
  • Message content;
  • Appointment information;
  • Project details;
  • Record identifiers;
  • Timestamps; and
  • Other information required to complete the automated workflow.

Automation providers may temporarily process, log or retain workflow information according to their settings, service terms and applicable retention controls.

We configure automations for legitimate business purposes and seek to limit transferred information to what is reasonably necessary for the relevant task.

10. Website Analytics

We use or may use Google Analytics 4 or similar analytics services to understand how visitors access and use the website.

Analytics information may include:

  • IP address;
  • Approximate geographic location;
  • Browser and device information;
  • Operating system;
  • Referring website or source;
  • Pages viewed;
  • Session duration;
  • Navigation paths;
  • Website interactions;
  • Cookie or device identifiers; and
  • Aggregated traffic and performance statistics.

We may use this information to:

  • Measure website traffic;
  • Understand which pages are useful;
  • Diagnose usability problems;
  • Improve content;
  • Evaluate campaigns; and
  • Monitor website performance.

Where required by law, non-essential analytics technologies will be activated only after the visitor provides consent.

We do not actively use the discontinued Universal Analytics platform unless expressly stated otherwise.

11. Google reCAPTCHA and Similar Security Tools

The website uses or may use Google reCAPTCHA or similar anti-spam and security technologies.

These tools help distinguish legitimate visitors from automated submissions and malicious activity.

They may process:

  • IP address;
  • Browser and device information;
  • Cookies;
  • Page activity;
  • Mouse movements;
  • Keyboard or interaction patterns;
  • Time spent on a page;
  • Referring information; and
  • Other technical or behavioural signals.

This information may be processed by the security provider to evaluate risk, prevent spam and protect website functionality.

12. Hosting, Content Delivery, Backups and Security

The website is hosted using Kinsta and may rely on Kinsta’s associated infrastructure, data-centre, content-delivery, DNS, firewall, backup, network and security providers.

These services may process:

  • IP addresses;
  • Browser and device information;
  • Requested pages and files;
  • Dates and times of requests;
  • Server logs;
  • Error logs;
  • Security events;
  • Suspected malicious activity;
  • Form submissions stored within the website;
  • Website files and databases; and
  • Backup copies.

Kinsta’s data-processing terms describe Kinsta as a processor or service provider in relation to customer application data and state that customer application data and access logs are encrypted in transit and at rest.

The website uses SSL/TLS encryption to help protect information transmitted between the visitor’s browser and the website.

Certificate authorities, network providers and other low-level infrastructure vendors may participate in providing encryption and connectivity. They are not necessarily named individually in this Policy because they generally provide supporting infrastructure rather than a visitor-facing website function.

13. Google Maps and Location Content

The website uses or may include Google Maps or another mapping service to show office locations, service areas, directions or geographic information.

When embedded map content is loaded, the map provider may receive:

  • IP address;
  • Browser and device information;
  • Approximate location;
  • Page URL;
  • Cookie or account identifiers; and
  • Interactions with the map.

Where a visitor is signed into an account with the map provider, the provider may associate the activity with that account according to its own privacy practices.

14. Fonts and Design Resources

The website may use fonts and visual resources supplied by providers such as:

  • Google Fonts;
  • Adobe Fonts;
  • Monotype;
  • Monotype Enterprise; and
  • Other licensed font providers.

Some fonts may be hosted locally on the website’s own hosting environment. When a font is locally hosted, the visitor’s browser generally retrieves the font from the website rather than directly from the original font provider.

Other fonts may be loaded remotely from a third-party server or content-delivery network. In that case, the visitor’s browser may transmit information such as:

  • IP address;
  • Browser and device information;
  • Operating system;
  • Requested font or stylesheet;
  • Referring page;
  • Date and time of the request; and
  • Standard network-request information.

The font-delivery method may vary by page, provider, website configuration or licensing arrangement.

15. Social Media Links and Widgets

The website may include:

  • Links to social-media profiles;
  • Sharing buttons;
  • Follow buttons;
  • Embedded posts;
  • Social feeds;
  • Review widgets;
  • Messaging tools; or
  • Other features connected to external platforms.

Platforms may include LinkedIn, Facebook, Instagram, X, YouTube or other social and professional networks.

A standard link ordinarily transmits information to the platform after the visitor selects it.

An embedded widget, feed, plugin, pixel or social feature may transmit information when the page loads, even where the visitor does not actively interact with it.

Information transmitted may include:

  • IP address;
  • Browser and device information;
  • Page viewed;
  • Cookie identifiers;
  • Account information where the visitor is signed in; and
  • Interactions with the feature.

The relevant platform controls its own processing practices.

16. Embedded Videos and External Content

The website may include videos, images, documents, maps, calendars, scheduling interfaces, reviews or other content hosted by third parties.

Providers may include:

  • YouTube;
  • Vimeo;
  • Google;
  • Adobe;
  • Social-media platforms;
  • Scheduling providers;
  • Document-hosting services; and
  • Other external content platforms.

When embedded content is loaded or used, the provider may receive:

  • IP address;
  • Browser and device information;
  • Page URL;
  • Cookie or account identifiers;
  • Viewing activity; and
  • Interactions with the content.

Where practical, privacy-enhanced embedding options may be used.

17. Scheduling, CRM and Project Management Services

We use or may use customer relationship management, scheduling, project management, proposal, document-signing and related platforms.

These services may process:

  • Contact information;
  • Company information;
  • Appointment times;
  • Meeting details;
  • Communications;
  • Project requirements;
  • Proposals;
  • Agreements;
  • Client records; and
  • Other information necessary to manage the business relationship.

The exact provider may change from time to time as business systems are updated.

18. Email Marketing and Newsletters

The website may offer newsletters, updates, marketing communications or downloadable resources.

Where these services are implemented, we may collect:

  • Name;
  • Email address;
  • Subscription preferences;
  • Consent records;
  • Email delivery information;
  • Opens or interactions, where permitted; and
  • Unsubscribe requests.

Marketing messages will include a method to unsubscribe where required by law.

We will not treat a general contact inquiry as automatic consent to receive unrelated promotional email unless permitted by law or the individual has separately consented.

19. Advertising, Pixels and Conversion Measurement

The website may use advertising and conversion-measurement technologies in the future, including services provided by Google, Meta, LinkedIn or similar platforms.

These technologies may use cookies, pixels, tags or similar tools to:

  • Measure whether advertising generated a visit or inquiry;
  • Attribute conversions;
  • Analyze campaign performance;
  • Build aggregated audiences;
  • Limit repeated advertising; or
  • Support remarketing where permitted.

Where required by law, advertising and remarketing technologies will be activated only after consent.

The use of Google Analytics does not necessarily mean that Google Ads, Meta Pixel or another advertising service is active.

20. Cookies and Similar Technologies

The website may use:

  • Cookies;
  • Pixels;
  • Tags;
  • Scripts;
  • Web beacons;
  • Local storage;
  • Session storage;
  • Device identifiers; and
  • Similar technologies.

These technologies may fall into the following categories.

Essential technologies

Used for:

  • Website operation;
  • Security;
  • Load balancing;
  • Form processing;
  • Session management;
  • Consent preferences; and
  • Other necessary functions.

Analytics technologies

Used to understand traffic, visitor behaviour and website performance.

Functional technologies

Used to provide maps, videos, fonts, scheduling tools, social content and other optional features.

Advertising technologies

Used for campaign measurement, audience creation or remarketing where implemented.

Where required by applicable law, non-essential technologies will not be activated until the visitor has provided consent.

Visitors may manage cookies through the website’s available consent controls or their browser settings. Disabling some technologies may affect website functionality.

21. Disclosure to Service Providers

We may provide Personal Information to service providers that assist us with:

  • Website hosting;
  • Content delivery;
  • Security;
  • Backups;
  • Transactional email;
  • Automation;
  • Analytics;
  • Forms;
  • CRM;
  • Scheduling;
  • Project management;
  • Accounting;
  • File storage;
  • Email;
  • Advertising;
  • Legal services; and
  • Other operational functions.

These providers may process information only to the extent reasonably necessary to provide their services, comply with applicable law or protect their systems and rights.

We seek to use reputable providers and appropriate contractual, technical or organizational safeguards where reasonably available.

22. Other Disclosures

We may also disclose Personal Information:

  • To employees, contractors and authorized representatives who require it for their work;
  • With the individual’s consent;
  • To comply with a law, court order, subpoena or lawful government request;
  • To investigate fraud, abuse, security incidents or illegal activity;
  • To protect Weaver Strategic Inc., its clients, Users or others;
  • To establish, exercise or defend legal rights;
  • To professional advisers such as lawyers, accountants or insurers;
  • In connection with a financing, merger, sale, reorganization or transfer of the business; or
  • Where disclosure is otherwise permitted or required by law.

23. Sale of Personal Information

Weaver Strategic Inc. does not sell Personal Information for monetary consideration.

Advertising or analytics technologies may involve disclosures that are treated as a “sale,” “sharing” or targeted advertising under certain jurisdictions. Where such laws apply, we will provide the required choices or controls.

24. International Processing

Some service providers may process or store Personal Information outside Canada, including in the United States, the European Union or other jurisdictions.

Information processed outside Canada may be subject to the laws of the jurisdiction where it is stored or processed and may be accessible to courts, regulators, governments or law-enforcement authorities in that jurisdiction.

We may use contractual, technical and organizational measures intended to protect Personal Information transferred to service providers.

25. Retention

We retain Personal Information only for as long as reasonably necessary to:

  • Fulfill the purpose for which it was collected;
  • Respond to an inquiry;
  • Provide services;
  • Manage a client relationship;
  • Maintain project and communication records;
  • Meet legal, tax, insurance and accounting requirements;
  • Resolve disputes;
  • Enforce agreements; and
  • Establish or defend legal claims.

Retention periods may vary depending on:

  • The type and sensitivity of the information;
  • The purpose for which it was collected;
  • Whether the individual became a client;
  • Contractual requirements;
  • Applicable limitation periods; and
  • Legal or regulatory obligations.

When information is no longer reasonably required, it may be deleted, destroyed or anonymized.

Residual copies may remain temporarily within backups, logs or disaster-recovery systems until those records are overwritten or expire according to established retention schedules.

26. Security Safeguards

We use reasonable administrative, technical and physical safeguards appropriate to the sensitivity of the information.

These may include:

  • Access controls;
  • Strong passwords;
  • Multi-factor authentication;
  • SSL/TLS encryption;
  • Encryption by service providers where available;
  • Website firewalls;
  • Malware and security monitoring;
  • Spam protection;
  • Backups;
  • Software updates;
  • Restricted administrative access;
  • Provider security controls; and
  • Internal procedures for handling information.

No website, network, email transmission or storage system can be guaranteed to be completely secure.

27. Privacy Breaches

Where a privacy or security incident occurs, Weaver Strategic Inc. will investigate and take reasonable steps to contain and address the incident.

Where required by applicable law, we may:

  • Notify affected individuals;
  • Report the incident to a privacy authority;
  • Keep records of the incident; and
  • Take corrective measures intended to reduce the risk of recurrence.

28. Accuracy

We seek to keep Personal Information reasonably accurate, complete and up to date for the purposes for which it is used.

Individuals may contact us to request correction of inaccurate or incomplete information.

29. Individual Privacy Rights

Subject to applicable law, individuals may request:

  • Confirmation of whether we hold their Personal Information;
  • Access to Personal Information under our control;
  • Information about how it has been used or disclosed;
  • Correction of inaccurate or incomplete information;
  • Withdrawal of consent;
  • Deletion of information where legally available;
  • Restriction of certain processing;
  • Objection to certain processing;
  • A portable copy of information where legally required; or
  • Information about service providers or international processing.

We may need to verify the requester’s identity before responding.

Access or deletion may be limited where:

  • Retention is required by law;
  • The information is protected by legal privilege;
  • Disclosure would reveal another person’s information;
  • The request cannot be completed without disclosing confidential commercial information;
  • The information is required to establish or defend legal claims; or
  • Another lawful exception applies.

30. Additional Rights for Certain Jurisdictions

Residents of the European Economic Area, United Kingdom, Quebec, California or other jurisdictions may have additional rights under applicable law.

These may include rights to:

  • Object to processing;
  • Restrict processing;
  • Data portability;
  • Withdraw consent;
  • Opt out of targeted advertising;
  • Opt out of certain sales or sharing;
  • Appeal a denied request; or
  • Complain to a data-protection authority.

The availability of a right depends on the law that applies to the individual and the relevant processing activity.

31. Exercising Privacy Rights

Privacy requests may be submitted to:

privacy@getweaver.com

Requests should describe the information or action being requested.

We may ask for information reasonably necessary to confirm identity and locate the relevant records.

We will respond within the period required by applicable law.

32. Complaints

Questions or complaints concerning Weaver Strategic Inc.’s privacy practices should first be directed to:

Weaver Strategic Inc.
500-7030 Woodbine Avenue
Markham, Ontario L3R 6G2
Canada

Email: privacy@getweaver.com

We will review and respond to privacy complaints within a reasonable period.

Individuals may also have the right to contact the Office of the Privacy Commissioner of Canada, an applicable provincial privacy authority or another competent data-protection authority.

33. Third-Party Websites

The website may link to websites and services operated by third parties.

Weaver Strategic Inc. does not control the privacy, security, availability, content or practices of those external services.

Visitors should review the privacy policy of the relevant third party before submitting information or using its services.

34. Children

The website and services are intended primarily for businesses and adults.

We do not knowingly collect Personal Information from children through the website without appropriate authorization.

A parent or guardian who believes that a child has submitted Personal Information may contact us to request review and deletion where legally appropriate.

35. Client Websites and Services

Weaver Strategic Inc. designs, develops, hosts, maintains or supports websites and digital systems for clients.

In providing those services, Weaver Strategic Inc. may process Personal Information on behalf of a client.

In such circumstances:

  • The client is generally responsible for determining why the information is collected and how it is used;
  • Weaver Strategic Inc. generally processes the information to provide contracted technical or professional services;
  • The client’s own privacy policy may govern the affected individual’s relationship with that client; and
  • Requests concerning information controlled by a client may need to be directed to that client.

The technologies used on client websites may differ from those used on getweaver.com. Each client should maintain a policy that reflects its own forms, analytics, advertising, maps, fonts, integrations and other data-processing activities.

36. Changes to This Policy

We may update this Privacy Policy to reflect changes in:

  • Website functionality;
  • Services;
  • Providers;
  • Business operations;
  • Legal requirements; or
  • Information-handling practices.

The revised version will be posted on this page with an updated effective date.

Where legally required, we will provide additional notice or obtain consent before applying a material change to previously collected Personal Information.

Last updated: July 10, 2026

37. Contact Information

Questions, requests or concerns regarding this Privacy Policy may be directed to:

Weaver Strategic Inc.
500-7030 Woodbine Avenue
Markham, Ontario L3R 6G2
Canada

Website: getweaver.com
Email: privacy@getweaver.com